Does Sex Sell Women's Sports?

July 23, 2009

Fascinating debate broke out during the Wimbledon Tennis Championship this month.   Yes, Venus and Serena Williams -- perhaps two of the greatest athletes competing today -- took their sibling rivalry to Centre Court once again.   But what had everyone buzzing was the admission by officials of The All England Club that they routinely assigned "the most attractive female players" to centre court.   What's wrong with that, some sportswriters asked?  I'll leave that to Dave Zurin, sports editor of THE NATION.  Click here for an insightful column from a thoughtful man.    

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